The internet is a very effective way to market holiday homes. Like most rental homeowners, you don’t have the knowledge needed to create an attractive website as well as search engine-friendly websites. Here are a few ideas we launched in promoting our holiday property.
Probably the most important thing for your marketing plan is to create an effective vacation rental site. In this context, it is effectively defined as a site that search engines will find and index, as well as be of interest to your future renters.
First, let’s cover the cover page. The front page of your holiday home rental site should be very simple and not too busy. This is the starting point of the page, so it must be pleasing to the eye. Your goal is to bring potential renters to this site so they can discover the rest of your website.
You should have a limited number of pictures of your house to attract attention by linking to a photo album on the menu or in the text of your introduction.
Search engine optimization (SEO) is the act of optimizing your content to be “attractive” to search engines. Specifically by categorizing your website.
How does a search engine know what your site is about? Most search engines no longer consider the keywords built into your site’s META tags to be an accurate keyword list because of the large number of webmasters who “cheated” by putting in words that were popular but not related to the site. A good example is the large number of adult content websites that used unrelated words like “vacation rental” in their keywords. A person seeking a vacation rental would end up in a place they did not intend to go to.
Now search engines catalog all the words and phrases on a site and “rate” them by distribution and formatting to determine the likely category in which the site will be placed. In other words, if you have rental accommodation once on the site, it could be a coincidence, but if you use the word vacation rental 5 times or more on the page, the search engine will easily determine that the site is actually related to the vacation rental. By placing the keywords you are trying to attract in H1, H2, or H3 tags, you can also increase the chances that that phrase will categorize the site properly.
It is very important to keep in mind that your website remains readable and interesting, otherwise traffic will benefit when no one is left browsing the site. This requires the balancing process needed to develop great keywords with an interesting homepage.
It is important to have access to the availability calendar in multiple locations, including the home page. If the landlord cannot easily find availability, he will move on to the next opportunity. Never give them a reason to go to another page when they want what they want here.
It should be a brief summary of the main features of your home. How many bedrooms, how many bathrooms have an ocean view and of course how many can be rented?
The person acting as the webmaster must create a description of the META tag that is not only striking and simple, but must re-list the keywords.
This covers the creation of the cover. How can you get your page rank higher on the front page? Once you optimize the cover, the hard work begins. You must first find like-minded holiday home owners who would be willing to trade ties with you. You will need a special link page that leads to all of your friends linking. In addition, you want to find as many directories with a category of holiday accommodation where you will publish your site. There are literally thousands of directories that allow you to submit URLs for free.
This is just the first step, so I will write many more articles on this topic. Follow us!
For more information, do not hesitate to contact me.