How can I create Internet exposure for my vacation home?


The internet is a very effective way to market holiday homes. Like most rental homeowners, you don’t have the knowledge needed to create an attractive website as well as search engine-friendly websites. Here are a few ideas we launched in promoting our holiday property.

Probably the most important thing for your marketing plan is to create an effective vacation rental site. In this context, it is effectively defined as a site that search engines will find and index, as well as be of interest to your future renters.

First, let’s cover the cover page. The front page of your holiday home rental site should be very simple and not too busy. This is the starting point of the page, so it must be pleasing to the eye. Your goal is to bring potential renters to this site so they can discover the rest of your website.

You should have a limited number of pictures of your house to attract attention by linking to a photo album on the menu or in the text of your introduction.

Search engine optimization (SEO) is the act of optimizing your content to be “attractive” to search engines. Specifically by categorizing your website.

How does a search engine know what your site is about? Most search engines no longer consider the keywords built into your site’s META tags to be an accurate keyword list because of the large number of webmasters who “cheated” by putting in words that were popular but not related to the site. A good example is the large number of adult content websites that used unrelated words like “vacation rental” in their keywords. A person seeking a vacation rental would end up in a place they did not intend to go to.

Now search engines catalog all the words and phrases on a site and “rate” them by distribution and formatting to determine the likely category in which the site will be placed. In other words, if you have rental accommodation once on the site, it could be a coincidence, but if you use the word vacation rental 5 times or more on the page, the search engine will easily determine that the site is actually related to the vacation rental. By placing the keywords you are trying to attract in H1, H2, or H3 tags, you can also increase the chances that that phrase will categorize the site properly.

It is very important to keep in mind that your website remains readable and interesting, otherwise traffic will benefit when no one is left browsing the site. This requires the balancing process needed to develop great keywords with an interesting homepage.

It is important to have access to the availability calendar in multiple locations, including the home page. If the landlord cannot easily find availability, he will move on to the next opportunity. Never give them a reason to go to another page when they want what they want here.

It should be a brief summary of the main features of your home. How many bedrooms, how many bathrooms have an ocean view and of course how many can be rented?

The person acting as the webmaster must create a description of the META tag that is not only striking and simple, but must re-list the keywords.

This covers the creation of the cover. How can you get your page rank higher on the front page? Once you optimize the cover, the hard work begins. You must first find like-minded holiday home owners who would be willing to trade ties with you. You will need a special link page that leads to all of your friends linking. In addition, you want to find as many directories with a category of holiday accommodation where you will publish your site. There are literally thousands of directories that allow you to submit URLs for free.

This is just the first step, so I will write many more articles on this topic. Follow us!

For more information, do not hesitate to contact me.



Things to avoid when looking for vacation homes


Tenants caution. Fake lists of holiday homes are becoming increasingly popular. Fraudsters have become highly skilled at hacking legitimate real estate databases and even drafting actual leases. Unfortunately, websites like Craigslist just aren’t aggressive enough in challenging the tricks and techniques used by sophisticated scammers today. Here are some typical traps and tricks that scammers cheat on holiday home victims:

Too good to be true. If renting a vacation home seems too good to be true, you could be his next victim. If the price is far lower than other lists or the benefits seem too expensive for the price, you can expect a scam. Legitimate holiday homes usually have competitive market prices with other similar properties.

Bait and switch. Scammers like to post glamorous photos of holiday homes and their surroundings. The photos show large spacious rooms, ultra modern kitchens, sumptuous pools and spas and landscaped landscaping with beautiful streets surrounded by trees. These properties will always be somehow unavailable, and the vacationer will then be redirected to another, less desirable property. So always look for a specific address and house number, and then use tools like Google Maps to find real photos of the property and neighborhood. Better yet, ask an agent to use web tools like FaceTime or Skype to show you the property live.

A scam with double books. Fraudsters will double-book the property and then send the vacationers who arrive last to the second-reserve reserve, along with sincere apologies.

Send money now and save the scam. Fraudsters will often ask for money in advance, often in the form of a “security deposit”. And they will want you to use money transfer systems like MoneyGram or they will ask you to deposit the money into a specific bank account. If you have to send money to “save property”, use a credit card or PayPal – both allow you to dispute any fraudulent expenses.

No references or Phony references. Fraudsters will not have legitimate references for you. They will offer you an “excuse for privacy”, saying that their previous renters want to keep their privacy, or they will simply give you the phone numbers of their friends who are cheating. So before you decide to make a reservation, call the property owner or manager and ask for references. You can also view reviews related to Facebook.

False positive reviews. False or insincere reviews are a problem on some holiday home lists. “Disparaging” clauses are starting to appear in holiday rental agreements, which means landlords are not allowed to post negative real estate ratings. So read these reviews with caution. Use Google Maps and Street View to remove all false claims of “stunning good” or a great location just steps from the beach, resort or convention center. Call the property owner or manager and use tools like FaceTIme to discover the actual interiors of the houses.

Incorrect network calendar. Online calendars for many holiday homes can be poorly maintained. Most are a prerequisite for some property owners. Even if the list shows that the calendar has been recently updated, call the owner / manager or send an email and make sure the property is available on the date you need it.

There is no professional asset manager. According to Trip Advisor, 37% of consumers are worried that they will not have emergency contact if something goes wrong in a vacation home. Real estate managers ensure that the holiday home is up to date and in good condition. They have relationships with reputable subcontractors who can solve any property problem that arises. The asset manager can ensure that the asset is advertised and that the asset deposit is handled safely.

Hidden fees. Most holiday homes require a non-negotiable “cleaning fee,” and some even have to pay utilities, cable, and / or internet from renters. Make sure you know all the actual and potential fees before you complete your booking.

Non-professional input. Beware of lists or email addresses that are poorly written with bad grammar. These can be red flags. The same goes for foreign phone numbers or if the property owner / manager fails to respond to the email immediately.

Avoid Craigslist. Don’t use sites like Craigslist. View and book properties directly from reputable holiday home rental sites.



Where to find holiday accommodation


Are you planning to spend your vacation with friends or family members in an unforgettable way? You want to spend a week or more. Getting private accommodation would be more cost effective than staying in a hotel room. You can save your extra costs. However, choosing the right holiday accommodation is not a walk. It’s hard enough. The vast majority of searchers do not know where to find holiday homes. There are many things you can find and consider.

Here are some important tips:

Google search

Google search is the best way to find vacation homes. If you follow this method, you will come across many options with the ability to filter in your own ways. The option to filter results for holiday homes will help you get to the right destination. Long before it was announced that Google was testing a holiday home rental filter. We can find this now available in certain cities.

So the question arises – “how does it work?”

Just type “hotels in London, United Kingdom” in the search bar. It will bring a Google map along with a list of hotels, facilities and prices. You can now filter the search for your specific travel dates. Below the map is a drop-down menu that tells you “Accommodation Type”. This helps you choose “any” or “holiday accommodation”. If you click on a vacation rental, you will see a list of options and prices, and the map will change to show only the rental.

Dedicated websites

There are many dedicated websites that help you find holiday homes in the desired ways by going directly to those websites. You can even book a rental if you find anything that fits your needs and budget. Some of them include a brief description and reviews posted by many users.

When you search Google to book it, the Google search giant redirects you to a travel site that offers this booking service. Sometimes it links a filter to a website that allows you to view photos and read descriptions. In addition, he can tell about the benefits.

Websites that offer travel news

There are many websites dedicated to providing travel news. These websites are good. They include many holiday homes, along with the latest news and detailed analysis of these places, as well as their pros and cons. These websites are very useful to explain everything to you in detail. It helps you make a better decision and prepare accordingly.

If you are looking for holiday accommodation to spend your vacation in an unforgettable way, you can follow these guidelines and methods.



What you need to know about renting a vacation home before you go


It is finally the time of year. You know what I’m talking about, one or two weeks you get each year to get away from “real life” and be just you. Relax, eat and drink well, enjoy the family, make up for the necessary sleep. But before you pack up and head out, think about a completely normal hotel stay. Believe it or not, you have options, one of which is vacation rental.

Wouldn’t it be nice to leave your home, arrive in your destination city, and settle into a “home away from home” for your next vacation? It’s all about renting vacation homes. These are homes waiting for people to rent them on vacation. Each holiday home owner will have different criteria for the type of renter they are looking for, each holiday home will vary in benefits, and each price will depend on the time of year and length of stay. So, it sounds like a great idea, but how do you figure out how to make it all happen? No problem. Below you will find answers to frequently asked questions regarding vacation rentals. Read, my friend, your next vacation home “at home” is just around the corner.

Frequently asked questions about renting vacation homes

What are the benefits of vacation rental?

Do you ever want your hotel room to have just a little more personality? Yes, that’s what I thought. Well, renting someone else’s home for your vacation may be just the thing you’re looking for. Usually offering larger living spaces than hotel rooms, these holiday homes are mostly about living as in your own home. They offer more privacy than hotel rooms, and most accommodation units have a kitchen cooking area, which will ultimately save you money if you prepare some meals yourself.

You will enjoy several rooms, and maybe even on different levels, instead of one large room where the whole family sleeps. Many owners will leave information on things to do and see in the local area. The holiday homes are clean, friendly, comfortable and attractive. This is because many of them are not only rental houses, but also act as the owner’s residence for part of the year.

Most holiday homes are usually cheaper per night than hotel hotels. By renting directly from the owner you will avoid taxes, tips and other foreign charges. However, there are large differences among costs based on a number of factors (see below how much I should expect)

What are the disadvantages of holiday homes?

Of course, there is always the other side of the coin. Since vacation rentals aren’t usually overseen by a central management company, you’ll only know what you’re getting into when you actually get to your rental. Many owners require a subscription or at least a large deposit fee before arrival. Therefore, if things do not turn out as you expected upon arrival or if you find your accommodation unacceptable and decide to head to a local hotel, you may lose the money you paid in advance. This also applies to last minute cancellations. Refunds usually do not exist. You always risk getting less than you expected, but, that’s rare.

Most often, holiday homes are cheaper than the average hotel rooms per night. But not always, so make sure you’re comfortable with the price you’ll have to pay.

Another disadvantage of holiday homes is the lack of an on-site board member who would deal with any problems you may encounter at home or during your stay in general. Most homeowners work around this by making a list of emergency numbers, utilities and other such items available to the landlord if they need them.

What benefits are included in the vacation rental?

Since each lease is owned by a different owner, each will contain different benefits. Some come with swimming pools, hot tubs, others with golf packages and stable privileges. In cities with tourist attractions, some owners include tickets for local attractions.

Most holiday homes come with the most necessary things: a TV, an equipped kitchen, towels, bed linen and daily appliances, but it never hurts to ask these questions when looking for the perfect place. Make sure you understand exactly what you are paying for before sending your payment.

What types of rentals are available?

Almost any type of apartment you would like to live in during your vacation is available somewhere. From studios in the center of Manhattan to a villa in the south of Spain, you will be able to find what you are looking for. The range of options available is astounding. In addition, every week, month and year there are new opportunities because the owners live in the houses only certain weeks or months of the year, the choices are constantly changing.

Are vacation accommodations only available in the US?

Vacation rentals are available worldwide. They can be found in all states of the United States and in almost every country in the world. Still, don’t be fooled by their different names. The holiday house is also known as a cottage, tourist house and holiday house. If you are looking for it in Europe, the Italians call them agriturismi, while the French say gites. If you’re in Germany, you’ll be looking for ferienwohnungen (yes, try saying that three times fast with a brat in your mouth!)

Whatever you call it, renting a vacation is a great option for those who are preparing for a few weeks to take a break from reality and enjoy the good life a bit.

How can I find a property?

There are several ways to find the perfect vacation accommodation for your next trip. Check with your local travel agent to find someone in your area who specializes in finding owners and renters and bringing them together. Another option is yellow pages. Finally, there is a wealth of information on the Internet. Type a search for “holiday homes” and only at can you find over 13,300,000 sites. Some websites list vacation rentals in the United States only, while others specialize in renting vacation homes around the world. There are some websites that will allow a potential landlord to search for a residence according to certain search criteria, such as a specific destination, a specific number of bedrooms, and the types of facilities included in the property.

Most accommodation rental services on the Internet are just “intermediaries” or “secret” sections of newspapers. They do not take responsibility for the veracity or correctness of the ads listed on their sites. So, you do your homework by phoning, talking to the owner, and asking certain questions. Be sure to feel comfortable with the answers, if not, move on to the next rental, there are plenty of them.

If you are not comfortable with the whole thing of a landlord / owner, there is another way to rent a holiday home. There are some companies that strictly buy and rent homes for vacationers. They offer a little more security so you feel like you’re really getting what you’ve agreed to (although nothing is ever 100% nonsense). In addition, sometimes these agencies give you cancellation insurance. In other words, if you cancel before arrival, they may be able to refund part of your deposit or payment, instead of keeping it as most owners do in the event of cancellation. At some agencies you will find that you pay a higher price than going directly to the owner. This is how agencies make money. There are always pros and cons to each scenario. Make sure you know which one works best for you.

How much should I expect to pay?

This is a difficult question to answer. The amount you will pay will depend on which state or country you are visiting, the number of days of stay and the type of house you are renting. Some owners offer rental packages, including tickets or city tours, along with rentals, others include bonus days if you stay a certain amount of time. There are other owners who may offer a free or additional house cleaning service during your stay, while some try to ensure that you have everything you need, even extra items, such as cots, high wheelchairs or wheelchairs. Each holiday break will be completely different from the next. The best bet once you decide on a destination is to review more rentals to determine which one best suits your needs and overall budget.

Are there hidden fees?

Hidden fees usually only appear after you arrive. This may include an additional charge for telephone calls, a house cleaning service, an additional person charge, an excess heating and air conditioning bill, a pet deposit, computer access … etc. Again, be extremely thorough when interviewing the owner of your future vacation accommodation. Inquire about any “additional” fees or if the house is “all-inclusive”. Do you have free access to all pantries and food products? How about laundry supplies? All utilities? It never hurts to ask!

Vacation Rentals

In short, cover all the basics by asking lots of questions. A written agreement is also a very smart idea. Once these basics are removed, you will be ready to take off for a vacation home apartment. Try one this year and see for yourself that renting a vacation home can be a fantastic way to really enjoy your next vacation.



How to Book a Vacation Home |


Although there are more and more options when it comes to booking a holiday home, many travelers still find the rental market a bit chaotic – at least compared to more traditional accommodations like hotels / motels. The growing popularity of holiday accommodation as a valuable alternative to more expensive hotels has led to an abundance of options that can be irresistible.

Here are some tips on how to book your vacation accommodation to make sure you get the most money while protecting yourself from scams or disappointment.

Vacation Booking # 1: Check out niches that focus on specific destinations.

Whether you have rented a holiday villa before or not, you will need to work with a local company and representatives who know their stuff.

If you are interested in renting a house on Santa Barbara beach, a qualified representative will earn their streaks by guiding you through the appropriate available properties based on your unique needs and desires. For example, if you bring your three Bernese Mountain Dogs, they will recommend Santa Barbara beach rental locations, which are suitable for dogs and without bricks.

Plus, when you arrive, you’ll want to enjoy concierge services to help you book at this modern new restaurant, or simply recommend hiking with ocean views. An anonymous operator three states away will not be able to provide that level of local service.

Vacation Booking # 2: Use a credit card to protect yourself and reduce risks.

You want and expect every detail of your vacation to be perfect. But unfortunately this will not always be the case. So you have to protect yourself.

Renting a credit card through a Santa Barbara vacation rental management company offers you that protection. If for some reason the property does not meet your expectations and the management will not take any action to repair it, you can keep a record of the problem and dispute the charge with the credit card issuer.

Property owners who rent individuals individually usually insist on a cashier’s check to book it for 50 percent of the vacation rental and then the other 50 percent in cash upon your arrival. If you later discover cockroaches crawling through the kitchen of your vacation home or other items of property that are roughly misrepresented, you won’t have leverage because you’ll already be paying in full in cash.

Vacation Booking # 3: Make the most of your money.

Dollar for dollar, renting accommodation provides you with much more than a luxury hotel. You get exponentially more space (both indoors and outdoors). You get a host of benefits from private pools to top kitchens to top flight entertainment systems, all for your exclusive use. Unlike an anonymous hotel room in front of a crowded hallway, you have a quiet home away from home to call it your own.

But there are a host of invaluable intangible benefits you have when booking holiday accommodation through a professional management company. Working with a leading management company to find your ideal vacation home gives you a whole new level of service. A professional company has skin in the game. They are working on establishing a good reputation and a list of returnee clients, instead of just trying to make money fast.

In the best surprise-surprise category is not a surprise, unlike the absent owner from Craigslist, a professional Santa Barbara rental company has someone who solves problems 24/7, working hard to keep both renters and owners happy.

Most of the service staff is underused. Once you arrive at your rental villa in Santa Barbara, they will call you. Reception and home services are just a touch away. The local knowledge and connections of Santa Barbara staff can turn an average vacation into something amazing. There are no additional costs, and the return is invaluable.

Vacation Rentals # 4: Book with confidence.

There is a BIG difference between someone who just wants to sell you a room and a professional vacation rental company who wants to make sure you enjoy your final vacation in Santa Barbara so much that you come back again and again. The key to that difference is achieving what was promised.

Many holiday home rental agencies are just large clearing houses that do real estate listings, sometimes around the world. They usually do not specialize in a particular region and do not offer services other than rental matching. They cannot guarantee the rental of houses on Santa Barbara beach that you have booked because their representatives have never visited them, inspected them for health and safety reasons or even met the owners. I cannot guarantee the actual condition of the holiday property, the advantages / disadvantages of the location, etc.

Some agencies just want to book a beach rental and charge a fee. They may not be too interested in what will happen during your stay.

If you’ve never visited the beach rental house on Santa Barbara Beach you’re considering or you haven’t received a first-hand report from a trusted friend, you have no idea if the photos you saw on the site are an accurate display. They could be outdated, retouched or from a completely different place. (Of course, you should never rent vacation accommodation that doesn’t offer photos!) Watch out for any website that only offers shots of views or exteriors. If they are not ready to show you what it is like to rent a holiday home inside, you do not want to stay there.

With a professional holiday home rental company you can be sure that the quality you see is the quality you will get.

Vacation Booking # 5: Start with the highest quality standards.

Professional holiday agencies adhere to higher standards than private owners. Even if the owner fervently believes that their holiday home in Santa Barbara is clean and up to date, their standards may not match yours. One person’s invisible rabbits and hi-fi system are dirty and anachronistic. Holiday home rentals with a professionally run Santa Barbara will also be professionally cleaned and maintained holiday home rentals.

Vacation Booking # 6: Understand the risks of booking through free websites with lists like Craigslist.

Admission to a free site is, well, free. There is no crime in this (who doesn’t love for free?), But it could indicate the general laissez-faire attitude the owner has towards his property and tenants.

Owners who are willing to pay a fee to keep their holiday homes booked and in first-class condition have already shown their care and commitment to an employment relationship that benefits all parties. The management companies they work with are companies that you can hire carefree.

Booking holiday accommodation Tip no. 7: Don’t be afraid to negotiate.

The more often these holiday homes are occupied, the happier the owners are, so if you are planning a last-minute or long-term stay or are a frequent visitor, there is often room to negotiate the price of your holiday rental. The discount can sometimes be as much as 30 percent.

Vacation Rentals # 8: Research and compare prices, amenities and conditions before concluding a rental agreement.

When trying to narrow the choice of holiday accommodation in Santa Barbara, make sure you compare the apples to the apples. A smaller house on the beach is likely to cost more than a larger one in the hills. Know what you get from each property and from each management company. Follow your guts and go with the company that will cheerfully show up in the middle of the night to snake the sink.

Another advantage of working with a professional holiday home management company in Santa Barbara is that it is so easy to check their past. Call or visit the Better Business Bureau or accommodation rental website like Did the firm file any justified complaints against them? How are they resolved? Type the name of the Santa Barbara holiday home rental company and its owner into Google and you will get a wealth of informative opinions.

The growing popularity of holiday vacations in Santa Barbara has led to an abundance of online resources. It is best to perform a detailed analysis and compare prices, benefits, reputation, views and conditions before concluding a rental agreement. It’s your vacation, and booking the right accommodation will help you ensure that your vacation meets and exceeds your expectations.



Travel warning: How to avoid fraud when renting a beach holiday home


When planning a wonderful weekend getaway or a great vacation time at a vacation home, be aware that scammers are ready and waiting to take your money, leaving you without that beautiful beach house you thought you had booked. How to avoid being a victim of online abuse? Be aware and smart. Trust your instincts. If it seems too good to be true, it probably is.

Use your common sense and caution and you can book a wonderful vacation for you and your family in a great location. Do your research. Use reputable travel websites for just one thing. See recommendations for a beach house you want to rent. While there are many vacation rental sites on the Internet, not all created equal. See comments and blogs on the actual site you are looking for and choosing.

Are you open to going anywhere that looks good or do you have a specific place in mind? Are your dates tight or can you be flexible? Going to a place that is off the beaten track can offer you new adventures and things you may not have thought of. If you are open to different times of the year and date, you may be able to negotiate a free night or a significant discount, don’t be afraid to ask!

One of the currently common fake bookings involves money reviews. Never book a place or send a cash invoice as a payment. This is a sure sign that someone on your site is “stuffed”. This can happen without the owner even knowing; their website is being hacked, and inquiries from legitimate renters like you are directed to their email account.

That happened recently with a California holiday home in Marin County. The landlord made an initial inquiry to the homeowner via the paid travel website. After initial contact and response, the owner’s email was compromised and the landlord was now dealing with the scam. The official layout contract was sent to the landlord on the rental dates with instructions to send the invoice to the name and address in Houston, Texas. The potential landlord went to Walmart to send him the money, and he just mentioned that it was kind of funny to send it to him. The clerk wisely warned him and decided to call the owner directly. Luckily for him, because it was a scam. As it happened, the house was open, so he could book directly with the owner by paying with PayPal.

Be careful, and you can have a wonderful time in a holiday home rental property and create beautiful and lasting memories of a once-in-a-lifetime event!



Marketing your vacation home, part two – Internet marketing


This article, the second part in a series, will help holiday home owners learn more about marketing real estate for rent online. It is important to understand that people looking for a vacation home usually ask for more than they can get with brand names. They usually want space, privacy, laundry facilities and – almost always – a lower price than if they were staying at a hotel.
trivago flights
One major difference between booking a private vacation home and a branded hotel chain is that you know in advance what you will get when you book a hotel chain. Plus, if things aren’t quite right, you always have a manager on hand to sort things out for you. Holiday homes, on the other hand, are almost always rented privately owned and operated, and in the past you could never be sure what you were going to get.
cheap airline tickets
The internet has changed everything when it comes to marketing rental properties. Now potential renters can visit the website to view pictures and read information about home rental homes before making a final decision – meaning online real estate marketing should be a top priority.

Advantages of online rental real estate marketing

By looking at your rental property online, you have the perfect inexpensive way to display a vacation home vacation world. Internet marketing can put you in balance with large hotel chains; in fact it actually gives you an advantage. While their website will be practical and informative, you can set aside time and TLC to keep your site warm and comfortable, while assuring potential renters that your vacation home will more than meet their requirements.

In addition, setting up a website for your vacation home allows you a global presence. Although the vacation rental market in the United States is still in its infancy, in many other countries the rule is that families stay in vacation homes rather than hotels. Marketing through an online rental property can help a U.S. owner reach out to a family from abroad and take them home.

Putting a holiday home online

There are several ways you can use the Internet to market your rental property:

  • Create your website
  • List the house for rent with a real estate agent or manager
  • Find a vacation home in one of the many vacation spots

While all three rental property marketing options have their place, creating your own website is a must. Owning your own site gives you complete control over displaying your vacation home to potential renters. If someone contacts who you want to rent your home to, do you really want to send them to a website that contains other homes similar to yours? Remember, there are always other owners who are also involved in using the internet to market their rental property and who will underestimate you just to get a rental. Listing sites can help you reach more people, but in the end you want the renter to see your individual site.

Create your own website for your vacation home

Your website should consist of the following standard pages that are all important for the optimal marketing of your rental property:

  • Home page
  • Property description
  • Photo gallery
  • Visitor information
  • Prices
  • Contact information

Home page

Homepage is probably the most important part of your rental property marketing strategy, as this is the first point of contact for visitors with your home. Make sure your homepage design is simple, clean and messy. Consider adding two images, not just one, to make your site stand out from the competition. One image can be a traditional shot in front of the house, while the other image can be something that separates the rental property – a great view, a beautiful sunrise, a view by the pool and so on. You can also consider photographing a house lit at night, which will surely make the picture memorable.


You will also need to write a text to help you market your rental. This step may not be difficult, but you need time and think a little about what you want to say. You want to sell your home, not just state the facts. The text should help potential renters imagine coming back to your pool with a cold drink while watching the kids get ready. Set the scene first, not start with a list of the best things about your vacation home. Be descriptive and use your imagination by selling your rental property in a way that will make the reader want to know more.

To get a few ideas of what you should focus on in the text, ask yourself the following questions:

  • What do you love about your family and friends about a vacation home?
  • What do you enjoy working when you are there?
  • Is there something you’ve found that you love that is mostly unknown in or near your vacation home?
  • What special features does your home offer?
  • What would you like to know if you intend to rent this property?

General ideas about painting

Using quality pictures of the exterior and interior of your home cannot be overstated for successfully advertising a rental property. In a highly competitive area like Florida, pictures could make the difference between securing a reservation or leaving. Sometimes a potential guest will consider several facilities with the same features and the same price. In that case, guests will undoubtedly choose a holiday home that they like in appearance. This means that quality images are key to the successful marketing of your rental property. Frequent image errors are poorly lit, taken from strange angles, containing decks and porches devoid of furniture or having inappropriate items (wet towels, piles of paper, and so on).

Some additional things you should consider when selling your photo rental property are:

  • Consider using flowers. A fresh vase of flowers may be welcome, but don’t overdo it and don’t be tempted to take a photo of a vase of flowers once – it will look silly if the same vase constantly appears in different rooms.
  • Set up the tables. In a formal dining room, open a bottle of wine, fill wine glasses, light candles and use napkins. In the kitchen part of the dining room set it up for dinner with the family, with more casual places to set up, pots of lemonade and so on.
  • Make sure you rent a vacation home in the kitchen. It should be flawless, with a cup of fruit on the counter. Basically, it is desirable that the home looks as if it is alive and as if you are just waiting for guests to come.
  • Make bedrooms welcoming by putting away sheets, smearing pillows, and putting magazines and books on bedside tables.
  • Take a photo of the bathroom in the evening. Fill the tub, add lots of bubbles, light candles, have fluttering towels and maybe a glass of red wine to create an atmosphere.
  • Use a digital camera so you can take hundreds of pictures of your vacation home. Even if you are not a photographer, you will surely get some good ones that you can use to market your rental property.

The rental real estate market with your own website can be part of a strategy that uses many other techniques, from print ads to online listings on real estate marketing sites, allowing you to attract more renters to your property. Future articles in this series will explore additional ways to market a vacation home and their benefits to you.